On what can we base a secure return on the resources invested?
Hungary has very good internet coverage, ranking 7th among EU Member States, highlighting the high level of 5G coverage.
The Hungarian population is becoming more comfortable and more willing to move online, with 80% of the population using the internet regularly by 2020, which is a 5% increase compared to the previous year.
The proportion of online shoppers among Internet users is increasing, so there is a strong purchasing power in the digital space every day.
The share of online shoppers across the EU in 2020 has been already at 71%. The share of online shoppers among Hungarian Internet users increased by 8% from 2019 to 2020, several times exceeding the growth rate at the EU level.
However, local small and medium-sized enterprises are lagging far behind their regional and EU competitors in terms of the digitalisation of business processes and the provision of digital commercial services.
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